Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concern
Program Content
Target Market: SMEs, Business owners/Managers, Associations/club executives.
Venue: Ghana Baptist University College, City Campus, Amakon-Kumasi
For further enquiries, please contact:
Department of Marketing and Entrepreneurship (H.O.D)
Tel: 0543440260. E-mail: psarpongus@yahoo.com or Download application forms at www.gbuc.edu.gh
The graduate school has two main segments of programs. The first segment is an MBA General Management program which comes under the UCC. A second segment is a number of masters and Ph.D programs that are run in collaboration with the SUMY State University in Ukraine.
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