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  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6542 of /home1/gbucvirt/old.gbuc.edu.gh/includes/common.inc).
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Campus: 
City Campus

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concern

Program Content

  • Customer Care/Customer service
  • Communication Skills
  • Telephone Etiquettes
  • Selling Skills
  • Understanding why customers DON’T buy from your organization

 

Target Market:  SMEs, Business owners/Managers, Associations/club executives.

Venue:  Ghana Baptist University College, City Campus, Amakon-Kumasi

Download form for application

 

For further enquiries, please contact:

Department of Marketing and Entrepreneurship (H.O.D)

Tel: 0543440260. E-mail: psarpongus@yahoo.com or Download application forms at www.gbuc.edu.gh

 

 

GRADUATE PROGRAMS

The graduate school has two main segments of programs. The first segment is an MBA General Management program which comes under the UCC. A second segment is a number of masters and Ph.D programs that are run in collaboration with the SUMY State University in Ukraine.

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WELCOME TO CEGELAC

The Centre for Global Educational Leadership and Citizenship (CEGELAC) brings together senior academics, research fellows and early career researchers from across the world who share an interest in Educational Leadership and Global Citizenship...

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WELCOME TO CATFLOGS

CENTRE FOR ADVANCED TRANSPORT AND FREIGHT LOGISTICS STUDIES

A national resource center at Ghana Baptist University College that brings together Researchers, Industry Players and Stakeholders providing effective middle level...

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